Case study
CLIENT NAME
Sheikh Idu
SERVICE
GBP Setup, Website
TIMELINE
4+ Weeks
CLIENT DETAILS
OVERVIEW
Name: Shajiya Mess (Kitchen Node: Shanti Nagar)
Operational Vector: Student Tiffin Subscription / Halal Logistics
Service Area: Shanti Nagar, Nehru Nagar, Bhilai, CG [Rungta College Corridor / Kohka]
Type: High-Volume Recurring (Veg / Halal Non-Veg / Friday Specials)
BLEEDING-NECK PROBLEM
CHAPTER 1:
Before our intervention, Shajiya Mess did not own its customers. A student searching for "Halal Tiffin near Rungta College" or "Mess in Shanti Nagar" was not directed to Shajiya.
Instead, Google routed 100% of this intent to Justdial and Generic Directories, where Shajiya was listed alongside 62+ Competitors in a "Race to the Bottom" price war.
Google Maps Visibility: Zero. (Entity confused with "Sajiya" variations).
Student Acquisition Cost: Untenable. (Paying lead fees for students who leave every semester).
Digital Real Estate: Rented. (No asset ownership).
BEFORE DATA
CHAPTER 2:
The Starting Point
Organic Traffic: 0
Search Rankings: Unranked
Calls & Bookings: 0
Online Reputation: 0 Reviews / No Trust
Ad Spend vs. ROAS: ₹0 / N/A
GAP ANALYSIS
CHAPTER 3:
1
COMPETITORS
While Shajiya Mess relied on manual word-of-mouth, the competition built digital presence.
2
No SEO
NAP Error: Google sees "Sajiya Mess" (Justdial) and "Shajiya Mess" (Maps) as two different weak businesses rather than one strong one.
Review Deficit: Competitors average 45+ Verified Reviews. Shajiya has <01.
Social Signal: Competitors like Mom's Food Creation actively signal "Hygiene" and "Menu Variety" via Instagram photos and map uploads.
PLAN & EXECUTION TIMELINE
CHAPTER 4:
Week
01
-
02
Verification & Discovery
Identified 62+ citation sources (Justdial, Sulekha, Bing). Manually corrected "Sajiya" → "Shajiya Mess" to match the Google entity exactly.
VERIFIED GBP LISTING
COMPETITOR KEYWORD MAP
Week
02
-
03
Digital Build (Webflow Setup)
Published sections, created a specific Menu highlighting of the Friday Special (Biryani) to capture the "Halal" niche.
LIVE WEBFLOW WEBSITE
SCHEMA
Week
03
-
04
Trust & Authority
Its less SEO and more of a we implement restructuring of the business in the eyes of the algorithm.
LIVE CITATIONS
THE IMPACT
CHAPTER 6:
AUG - DEC 25
1
Visibility
+752% INCREASE MARKET SHARE
In August, Shajiya Mess appeared in search results 75 times. By November, we get the algorithm to show them 639 times. RESULT: +752% Increase in Market Share.
SOURCE: GBP INSIGHTS 2025
2
Footfall & Conversion
+140.0% DOUBLED
+334.7% INCREASE
Aug Directions: 32 Customers.
Dec Directions: 77 Customers.
We doubled (+140%) the physical foot traffic in roughly one semester.
Dec Search Volume: 539 Hits (+334.7% YoY)
Dec Intent Capture: 77 Walk ins (+40.0% YoY)
Dec Call Volume: Calls (+250.5% YoY)
We achieved a +334.7% increase in search visibility YoY for December.
SOURCE: GBP INSIGHTS 2025
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