→ SEO Audit & Competitive Analysis · Bhilai · Durg · Raipur
SEO Audit Services diagnostic that tells you what is wrong, what it will take to fix, and in what order
→ Positioning note
We do not offer free audits. A free audit is either a sales document or a five-minute tool export, and neither one is worth acting on. You pay for the diagnosis, you own the findings, and you are free to hand them to another agency or your own developer.
An SEO audit is a structured examination of why a website and business profile are not appearing for the searches that matter, covering technical health, on-page content, local signals and competitor position. Shinnynos delivers two paid audits for service businesses across Bhilai, Durg and Raipur — a ₹15,000 Local SEO Snapshot in three business days, and a ₹35,000 Full SEO Audit in five to seven. Both end in a prioritised action list you own outright.
Why guessing is the expensive option
Most businesses we speak to have already spent money on search. A relative built the website. An agency ran ads for a few months. Somebody submitted the business to directories. None of it is documented, nobody measured a baseline, and the phone still does not ring from Google.
The instinct at that point is to buy more — more pages, more posts, more backlinks. That usually fails for an unglamorous reason: the constraint is somewhere else. A business with a fast, well-structured site and no verified Google Business Profile does not need more content. A business with a strong profile and a site that takes eleven seconds to load on a phone does not need more listings. Spending on the wrong layer produces activity, not customers.
An audit exists to find the constraint before you spend against it. It is also the cheapest thing you will buy from us, and it is deliberately structured so that you can walk away from it with something useful even if you never hire us again.
→ Diagnostic patterns
What audits most often surface
1. The profile is the bottleneck, not the website
An unverified or miscategorised Google Business Profile keeps a business out of the map pack regardless of how good its website is. For local searches this is the single most common blocker we find, and it is usually the cheapest to fix.
2. The business is listed under two identities
Different spellings, two phone numbers, an old address still live on a directory. Search engines cannot tell whether they are looking at one business or several, so the strength that should sit behind one record gets divided.
3. Mobile performance is quietly losing visitors
Pages that load acceptably on a desktop connection can be unusable on a phone on mobile data. Visitors leave before the page renders, which costs enquiries directly and undermines the page-experience signals Google documents.
4. Nothing on the site states what the business is
No structured data, no consistent business facts, no clear service or location entities. Human readers can infer it from the design; search engines and AI answer engines have nothing machine-readable to work with.
What the diagnosis looked like in practice
Shajiya Mess — student tiffin and mess serving Shanti Nagar and Smriti Nagar, Bhilai
The starting position in August 2025: roughly one review, no visibility on Google Maps, and the business name split between "Sajiya Mess" on Justdial and "Shajiya Mess" on Google Maps, against more than sixty directory-listed competitors. The diagnosis was an identity problem, not a content problem. After the name and address were corrected across 62+ citation sources, the profile was rebuilt and verified, and a website was launched around its Friday biryani for the halal niche, monthly search appearances rose from 75 in August 2025 to 639 in November, direction requests rose from 32 to 77 by December, December search volume reached 539 hits (+334.7% year on year) and call volume rose 250.5% year on year. Measured in the client's own Google Business Profile Insights, August to December 2025.
"After getting their local SEO service, we started receiving increase in customer calls. Many people joined, which directly increased profits." — Shajiya Mess
Full write-up: Shajiya Mess local SEO case study
Janta Garage — car repair, Kondagaon
No organic traffic, no reviews and no online enquiries, operating next door to a Tata Motors showroom with more than 200 reviews and five years of citation history. The competitive benchmark set the plan: a garage cannot out-review an authorised dealer in one quarter, so the work targeted service-level and location-level searches the dealer was not covering. Over a ten-week build in the fourth quarter of 2025 — NAP alignment, profile verification against utility bills, LocalBusiness and AutomotiveShop schema, dedicated service pages, and QR and NFC review capture — call volume rose 180% year on year at the October peak and 75% in November, direction requests settled around 55 a month, and all nine tracked service keywords reached first position on a search geo-set to Kondagaon. Sources: Google Business Profile Insights and Actions for the fourth quarter of 2025, and Search Console, January 2026.
"Very good service. And from the moment I took my business online, I got very good ROI. Also, I got good response from every customer.. and it benefited me a lot.. and this helped in improving my business.. It is a very good thing." — Janta Garage
Full write-up: Janta Garage local SEO case study
In both cases the audit set the sequence and the implementation produced the numbers. Both are records of what happened in one market against one baseline — not a forecast for your business.
The two audits
Local SEO Snapshot — ₹15,000
Three business days
For a single-location business that wants to know where it stands before committing to anything.
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Google Business Profile audit
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NAP consistency check across your listings
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Your top three keyword gaps
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Two competitor summaries
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A one-page action list
Full SEO Audit — ₹35,000
Five to seven business days
For a business with an existing site, more than one city, or competitors who are clearly doing this properly.
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Everything in the Snapshot
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Full technical crawl of your website
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Core Web Vitals diagnosis
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Schema and structured data gap analysis
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Content quality review
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Five competitor benchmarks
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A prioritised 90-day action plan
If you go on to sign a retainer within 30 days of the Full SEO Audit, the audit fee is credited against your first retainer month. The exact credit terms are set out in writing with your proposal, so you know what applies before you pay for anything.
The free part of the process is a 20-minute fit call. It confirms your market, your service area and which audit is appropriate — qualification only, with nothing audited or delivered on the call.
What the Full Audit covers
Technical crawl
We crawl the site the way a search engine does and record what breaks: pages that cannot be reached, pages accidentally blocked from indexing, duplicate and conflicting URLs, broken internal links, redirect chains, and content sitting more than three clicks from the homepage where crawlers are least likely to value it.
Core Web Vitals diagnosis
We measure real page-experience metrics — Largest Contentful Paint, Cumulative Layout Shift and Interaction to Next Paint — on mobile as well as desktop, and identify what is actually causing the delay: unoptimised images, render-blocking scripts, layout that shifts as the page loads, or hosting that adds latency for regional visitors.
Schema and structured data gap analysis
We check what your pages currently tell a machine about your business, and what is missing: whether an Organization and LocalBusiness record exists, whether services and locations are described as entities, whether FAQ content is marked up, and whether your business facts agree across the site.
Content quality review
We assess whether your pages answer the questions your customers actually search, whether any page is thin enough to be diluting the rest of the site, whether pages compete with each other for the same search, and whether anything establishes who is behind the business.
Five competitor benchmarks
We examine the businesses currently ranking above you in your city — their profile categories and review position, their page structure, their citation footprint, and where their coverage stops. The gap they are not covering is usually where your first quarter of work belongs.
The prioritised 90-day action plan
Every finding is sequenced by expected impact and effort, so the plan opens with what will move first rather than listing everything at once. It is written to be executable by us, by another agency, or by your own developer.
How the audit runs
→ Phase breakdown
From fit call to a plan you can act on
Phase 1
Fit call and scope
Twenty minutes to confirm your market, service area and which audit fits. You get a straight recommendation, including when the cheaper one is the right one.
Phase 2
Access and baseline
We record where you stand today — profile insights, current rankings, listings and site health — so later change is measured against a documented starting point.
Phase 3
Diagnosis
The crawl, the profile and listing review, the performance and schema checks, and the competitor benchmarking, each recorded with the evidence behind it.
Phase 4
Debrief and plan
A live walkthrough of what we found and why it matters, followed by the sequenced action plan. Any further work is quoted separately, after you have the findings.
What you get
- A documented baseline of your current visibility, rankings and listing footprint
- A technical findings list with the evidence for each item, not a tool export
- A Core Web Vitals diagnosis covering mobile and desktop performance
- A schema and structured data gap list naming what is missing
- Five competitor benchmarks showing where their coverage stops
- A prioritised 90-day action plan, sequenced by impact and effort
- A live debrief walkthrough, with your questions answered
- Full ownership of the findings, executable by anyone you choose
What happens after the audit
Nothing automatically. The audit is a complete product, not a qualifying step, and plenty of businesses take the plan and execute it themselves.
If you want us to do the work, the findings decide what we recommend rather than the reverse. A profile problem routes to Google Business Profile optimization. Split listings route to citation building and NAP management. A slow site routes to website speed optimization, and missing machine-readable business facts to schema and structured data. Where the work spans several of those at once, it belongs in an ongoing local SEO engagement.
Retainers start at ₹22,000 a month and run on a three-month minimum, which exists because local ranking changes surface on 60 to 90 day cycles — it is a measurement window, not a lock-in. We quote that only after the audit, when there is something specific to quote against.
Is this right for your business?
→ Fit check
Is this right for your business?
→ Yes — a strong fit
A local service business that is invisible on Google and does not know why, has spent money on search without a documented result, is about to commission a new website and wants to know what to demand from it, or is watching a competitor rank above them and cannot see what that competitor is doing. We do not screen on revenue.
→ No — not a fit
Anyone who wants a free audit — we do not produce them, because a document written to sell you something is not a diagnosis. Businesses that already know the problem and simply want it fixed, where a Snapshot is enough to confirm scope. And anyone wanting a guaranteed ranking position attached to the findings; no honest auditor can offer that.
Start here
→ Book a 20-minute fit call
We confirm your market and service area and tell you which audit is appropriate, including when the ₹15,000 Snapshot is all you need. Qualification only, and free: book a fit call.
→ Request an audit directly
If you already know the scope, say which audit you want and we will confirm timing and the information we need from you: request an audit.
Where we work
Shinnynos is based in Bhilai and audits businesses across the Bhilai–Durg–Raipur corridor, with remote engagements elsewhere in India. Competitive position is local, so every benchmark is run against the businesses ranking in your city rather than a national average.
- Bhilai — steel-township sectors and civic nagars addressed under different PINs, which is where identity problems usually begin: SEO services in Bhilai
- Durg — trading and logistics businesses along the GE Road corridor, often carrying legacy directory listings: SEO services in Durg
- Raipur — capital-city competition across Pandri, Telibandha and Naya Raipur, where more competitors are already doing this properly: SEO services in Raipur
How we do it differently
Below the decision, for the reader who wants the operating detail.
Findings carry their evidence
Every item in the report says what was observed, where, and why it matters commercially. A line reading "improve meta descriptions" is not a finding; it is a task list item copied from a tool. You should be able to hand the report to a developer who has never spoken to us and have them understand what to change.
The audit is sequenced, not just complete
A list of forty problems is a way of transferring the hard decision back to you. The action plan is ordered by what is expected to move first at the least cost, which means some real findings are deliberately deferred to a later quarter and labelled as such.
Indexation is treated as a budget
Thin pages can dilute the authority of the pages that matter, so the content review flags pages that should not be indexed at all. On a Shinnynos build, pages that fail quality checks are routed to noindex, follow and kept out of the sitemap rather than left to accumulate.
Site structure is read as a graph
We check whether internal links actually concentrate on your commercial pages, whether any page is orphaned or unreachable, and whether every indexable page sits within three clicks of the homepage. Structural problems are easy to miss page by page and obvious once the whole graph is visible.
AI search readiness is part of the check
We look at whether answer engines can read your business at all: whether an entity-grounded Schema.org graph exists, whether pages open with an extractable factual definition, whether AI crawlers are permitted, and whether an llms.txt directory is present. Detail: AI search and answer engine optimization.
Renaming and restructuring without losing equity
Where an audit recommends consolidating or renaming URLs, the plan includes the redirect mapping, because restructuring a site without forwarding legacy URLs is one of the reliable ways to lose the rankings you already have.
Common questions
Do you offer a free SEO audit?
No. A free audit is either a sales document written to make a retainer look necessary, or a tool export that took five minutes to generate — and neither is a basis for spending money. The free part of our process is a 20-minute fit call that tells you which audit is appropriate. Diagnosis starts at ₹15,000.
What is the difference between the Snapshot and the Full Audit?
The ₹15,000 Snapshot answers "where do I stand?" in three business days: profile audit, NAP check, three keyword gaps, two competitors, one page of actions. The ₹35,000 Full Audit answers "what exactly is wrong and in what order do I fix it?" in five to seven business days, adding a technical crawl, Core Web Vitals diagnosis, schema gap analysis, content review, five competitor benchmarks and a 90-day plan. If you have one location and no real website, start with the Snapshot.
Do I have to hire you after the audit?
No. The findings are yours, written to be executed by us, by another agency, or by your own developer. We quote further work only after the debrief, and the audit is priced as a complete product rather than as a deposit on something else.
Can you audit a website you did not build?
Yes — that is the usual case. WordPress, Wix, Shopify, a custom build or a site whose developer has disappeared; the crawl, performance and schema checks do not depend on the platform. Where a finding cannot be fixed without rebuilding, the report says so plainly instead of implying a cheap patch exists.
Will the audit tell me how long it takes to rank?
It will tell you what is blocking you, what order to fix it in, and what to measure. It will not put a date on a ranking position, because search results are controlled by Google and by what your competitors do next. We commit to deliverables and to measurement windows — the 60 to 90 day cycles on which local changes usually surface — not to positions.